There will be occasions when bloggers need to shorten their post permalinks (individual post URL) from something like
http://goo.gl/iLMI such as when using Twitter which limits Tweets to 140 characters.
The above uses Google URL Shortener to shorten a URL which is 80 characters long to just 18 characters. (BTW the above word counts were done with this online character counter and TinyURL also similar URL shortening services).
However, Google URL Shortener in addition to giving URL shortening services also archive them plus provide statistics on the number of clicks and their sources as you can see from the screen shot below:
TinyURL and other URL Shortening ServicesFor a long time, tinyurl.com had been the only URL shortening service which unlike goo.gl gives you a choice to input your own character for the shortened URL so that readers see not gibberish like
but with some meaningful characters like